Selected work
What I build.
There are no client logos on this page, because there are no clients to show yet. What is here instead is a complete build you can open, click through and inspect — and what each of the three builds costs. Everything below is either a live page or a published price.
Local service businessDemonstration build
Perfume Studio
A scent-blending studio running perfume, candle and diffuser workshops. Built the way a local business that sells a bookable experience needs to be built: one page, five sections, and a path to the phone that survives being opened one-handed on a bus.
Built at the Standout tier — $1,000–$5,000 to set up. Shown here as a one-page site; the tier runs to 8–12 pages.
Perfume Studio is not a real business. The name, the pricing, the hours and the contact details are placeholders, and the page carries a noindex tag so it never competes in search. The build is the point — everything you can click is the thing I would ship.
Who it is for
Someone who has decided they want to do something on Saturday and is choosing between three studios on a phone. They will not read a brochure. They will scan, look for a price, look for a photograph that proves the room is real, and either call or leave.
What that decides
Prices sit on the page, not behind an enquiry. The room appears above the fold. Every workshop says its length, what you take home, and what it costs, in that order — because that is the order the questions arrive in.
How it is built
- One H1, five H2s and fourteen H3s — a heading outline a crawler can read as the page structure, not decoration
- LocalBusiness and Offer structured data, so opening hours and workshop prices can surface directly in search — stripped from the copy hosted here, because a business that does not exist should not be publishing schema from this domain
- Every image responsive, with a phone-sized encode served to phones; eight of the nine lazy-loaded below the fold
- The hero video ships at 720p to phones and 1080p to desktops, and is skipped entirely on a data-saver or 2g connection
- Click-to-call and directions as first-class buttons, not footer links
- First load on a phone, hero video and all
- 896 KBFirst load on a phone, hero video and all
- JavaScript on the page
- 5 KBJavaScript on the page
- DOM nodes, whole page
- 435DOM nodes, whole page
Measured on the build above, not estimated.
What it costs
And three prices.
Below are the three shapes the work takes, what each costs to set up, and how much site you get for it. Published rather than quoted, so you can work out whether this is worth a conversation without having to have one first.
01 · To be found at all
Starter
One page that does the whole job, and the handful behind it that make you a real business rather than a listing. For someone who needs to be findable, credible, and one tap away from a phone call.
- One-off setup
- $500–$1,000One-off setup
- Pages at launch
- 4–6Pages at launch
- A landing page built around one conversion path, not three competing ones
- About and contact pages written for people, not filled in
- A blog set up so publishing never needs a developer again
- Semantic structure, schema and a submitted sitemap from day one
02 · To win the click
Standout
The tier for a business being compared with two others on the same search result. A hero that holds attention, a page for every service you actually sell, and an enquiry path that survives being opened one-handed on a bus.
- One-off setup
- $1,000–$5,000One-off setup
- Pages at launch
- 8–12Pages at launch
- Everything in Starter
- A video hero section, rendered for your palette rather than pulled from a stock library
- A page per service, each written for the search that brings it
- A booking or enquiry flow designed at 390px before 1440px
- Analytics, event tracking and call tracking wired before launch
03 · To own the category
Supreme
The full build. Film behind the fold, motion that answers the scroll, and enough pages to cover everything you do and everywhere you do it.
- One-off setup
- $5,000–$10,000One-off setup
- Pages at launch
- 14–20Pages at launch
- Everything in Standout
- A full-bleed video hero, rendered to your colours rather than licensed
- Scroll-driven motion and parallax, held to a performance budget
- A page per location or treatment, structured as pillar-and-cluster
- A type and colour system, not a set of one-off screens
Any of the three can carry maintenance and basic SEO from $250 a month — hosting watched, content kept current, Google Business Profile worked. That is a floor rather than a flat rate: what the search work actually needs depends on how competitive your market is.
None of the three is a package you have to buy whole. The three-stage process explains how a full build runs, and the SEO sequence covers what happens after it launches.
Ready to be the result people click?
Tell me about the business and where the customers currently come from. I will tell you, plainly, what it would take to change that — and whether I am the right person for it.